Technology In Check

I know there’s a bunch of folks that will check back here from time to time, and so you need to be aware of a pretty significant change t this blog, coming up this week.

We’re moving it.

In the past this blog has been kept independent of the CPG Systems company website. The idea has been to promote good IT thinking on the part of businesses. If a blog is clearly associated with an IT company, you know they’re going to be biased, right? This is what we were trying to avoid. SEO has changed this, and here’s why.

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I came across an article on a major US cable news network yesterday, that leaves me feeling a bit baffled. And wondering what happened to the idea of independence in journalism.

The article is a piece on Windows 7. And it proceeds in short order to say that “A whopping 31% of clients have reported problems with upgrading to Windows 7″. At the same time, the title of the piece is “Windows 7 complaints begin” suggests something completely different to the mind.

Here’s why it irks me.

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Following up on the last post about search engine optimization (SEO), I wanted to continue with a bit more information on how the whole process is working for me.

Several weeks in, and I’m even more glad than before that I decided to enlist some professional help. I’m even more sure than I was before that I simply wouldn’t have the time to do this all myself, let alone do it properly.

Here’s why.

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A few months ago, I started doing some search engine optimization (SEO) on the company website.

SEO is a process whereby you make your website more “find-able” and readable by the search engines. This in turn is (theoretically) going to lead to a better ranking on the search engine, when people search for a specific phrase or set of keywords.

It didn’t take long for me to realize that the whole SEO process was going to take far more time than I expected.

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I came across an interesting article this morning. I honestly think that business people should pay close attention to this one.

Remember a few years back when the term “cyber-sqautter” came into being? It related to people who registered domain names (like acme.com) even though they had no relationship to the company or person? And then they tried to sell the names to the actual company, or brand owner, at a hefty profit.

Well, it’s happening again, in an entirely new medium.

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